THE GURU GUIDES
Guru GuidesThe Guru Guide(TM)
is a concise digest of the key ideas of 79 of the world's most influential managment experts including Stephen Covey, Peter Senge, Tom Peters, Peter Drucker, Margaret Wheatley, Michael Hammer, Warren Bennis, Robert K. Greenleaf, and dozens of others. It provides instant access to the best thinking on leadership, managing change, teamwork, managing and motivating people, business strategy, and much more. Click here to order The Guru Guide(TM)to Marketing
is a valuable source of cutting-edge ideas about marketing today. In it you will learn the secrets of brand management from legends like Philip Kotler, Bernd Schmitt, and Jack Trout. You'll understand the new one-to-one consumer relationship with help from Don Peppers and Martha Rogers. You'll hear from Frederick Newell on customer relationship management, Kevin Clancy and Peter Krieg on customer retention programs, and Malcolm Gladwell on creating buzz. Click here to order... The Guru Guide(TM) to the Knowledge Economy
provides a clear, concise, and informative guide to the best thinking about what it takes to survive and succeed in the new global, high-tech and knowledge-intensive world of business. Topics covered include knowledgement management, customer-relationship management, globalization, electronic commerce, and more. This newest Guru GuideTM taps the knowledge of 115 of the world's most influential business thinkers, including Peter Drucker, Alan Greenspan, Bill Gates, Christopher Bartlett, Kevin Kelly, James Brian Quinn, and Rosabeth Moss Kanter. Click here to order... The Guru Guide(TM) to Entrepreneurship
provides a clear, concise, and informative guide to the wisdom of the world's top entrepreneurs. The easy-to-follow "Cliff Notes"-type guide is key to understanding some of the world's most important ideas and best practices of successful private enterprise. Topics covered include picking the right business, developing a business plan, financing, marketing, managing people, managing money, exploiting technology and the Internet, and building lasting relationships with customers. Also discussed is how to avoil burnout, the benefits of collaborative entrepreneurship, and taking companies public. Click here to order The Guru Guide(TM) to Money Management
is a concise guide to the wisdom of the world's best-known personal finance and investment gurus. In The Guru Guide(TM) to Money Management you'll learn to think like a millionaire from gurus Napolean Hill and Suze Orman. You'll learn to invest like Peter Lynch and Warren Buffet. You'll get advice on finding a financial planner from expert Jean Chatzky and you'll learn how to achieve financial independence from Robert Kiyosaki. Based upon extensive research, The Guru Guide(TM) to Money Management provides straightforward, bite-sized lesson on everything from saving to spending to managing credit to planning for retirment to buying houses and cars to saving for college from the biggest names in personal money management. Click here to order |
